Your EMR Needs

What is BabySentry (BBS) pro?
A management system designed for use in the Assisted Reproduction Technology workplace. The software is intended for use as a central database electronic medical record (EMR) along with multiple interfaces and connections to both hardware and 3rd party software. Modules are structured to cover all IVF functionalities and affiliated practices.
Who shall use BBS?
Fertility specialists, biologists, embryologists, geneticists, counselors, nursing staff and others within an ART practice are common users of BBS.
What is unique in the BBS line of products?
BBS is a ‘user-friendly’ system that covers all phases of fertility treatment starting from investigative work-up to the final ART treatment outcome.

The system boasts an unrivaled number of interface connections.

BBS is backed by a robust support service catering to both IT and science users. In addition, data ownership and hosting are maintained at the customer chosen servers.

Regulatory compliance is secured via timely reporting tools.
Do you provide after-sales training?
Along with an extensive Help Manual containing a detailed indexed search option and a thorough glossary section, BBS offers remote and onsite training for both IT and Science users. Learning module exercises are available during training.

An implementation plan outlines a phased deployment and validation steps towards system acceptance.
What about after-sales technical support?
BBS guarantees a highly effective system of after-sales technical support and version upgrades for an annual maintenance fee, waved during the first year after installation, for any of its products.

Software support is provided by way of remote access, e-mail or telephone.
How was BBS software developed?
BabySentry, first launched in 1996, was designed by fertility specialists still using it on a daily basis along with programing experts.

Following extensive consultation with various specialty lecturers and based on practical experience, the BBS suite of products remains the most effective tool for fertility specialists. It allows complete monitoring of the entire ART practice under the set criteria.
What about ongoing development?
Since its onset, BBS has constantly been in development, innovation being our primary objective.

BBS releases regular version updates, both major and minor, to include the latest novelties in treatment options along with industry-standard security upgrades.

Our strategy has been guided by the notion of continued development is key to market leadership. This is also supported by a group of world-leading scientific consultants.
Is there a way to get a sneak preview of the system?
Of course! Simply schedule a demo with us and we will revert back with an invite to your proposed time and date for an online broadcast.

Onsite visits are available for full evaluations on administrative and scientific levels.
Is your company viable?
Over the last 2 decades, ART systems have come and gone, while BBS remains available with a solid geographic presence across 5 continents.

This has meant a sustained annual growth even post-COVID. BBS is available in multiple languages which include: English, French, Turkish, Portuguese and Italian.
Do you have a billing interface?
BBS provides an outbound interface message which includes all services rendered per cycle. This interface is compatible with several 3rd Party Solutions.
Why BBS and not any other competitor?
When evaluating systems, one has to review both the product and its backbone, this is only complete when medical content is examined and IT structure is tested. In addition, leading institutions from around the world have selected BBS as their choice EMR.
How can we be reached?
The best way to contact us is via email at

For clinics in USA and Canada:
Medical & Genetics Software Corp.
1121 S. Meyler Street
San Pedro, CA 90731
+ 1 (310) 832-2223

For clinics around the world:
BabySentry Ltd.
4 Pikioni Street
Limassol, Cyprus

The best way to contact us
is through email at

USA and Canada

Medical & Genetics Software Corp.
1121 S. Meyler St.
San Pedro, CA 90731
+1 (310) 832-2223

Around the World

BabySentry Ltd.
4 Pikioni Street
Limassol, Cyprus

UK and Ireland