Specialized in reproductive health

Reproductive health

Named after momentous data + babies

BabySentry (BBS) ver. 15 is the leading Assisted Reproductive Technology management system – a centralized EMR platform engineered with agile interfaces connecting seamlessly to hospital and laboratory information systems, referral networks, third-party applications and national registries.


From gamete identification to cryo-inventory, from cycle management to real-time KPI analytics, BBS delivers a closed-loop, end-to-end digital backbone that elevates compliance, accelerates decision-making and reinforces patient safety at every step.


As the digital command center of modern ART clinics, BBS captures, tracks and safeguards every clinical, embryological and administrative action within a robust, audit-ready and error-resistant architecture. It also enhances each patient's fertility journey through timely, intelligent interactions powered by a comprehensive suite of communication tools.


Answering modern ART concerns.

Packed with Science

Innovation
Footprint
Security
Market
Research
Data Center
Telehealth
Apps
Patients
HR
Funding
AI
QC
Media
Ranking
Technology
Services
Efficiency
Compliance

What we offer

2 decades of cumulative know-how from world-renowned clinics to you

1 global version - ongoing
evolving business logic from
leading references.

Specialized in fertility,
supporting patients along
their treatment journey.

BBS Platform

A core product with multiple
interfaces.

Designed for practices of 5
users to enterprises with 100s
of staffers, in many sites.

BBS Interfaces

Coupling robust architecture
with sound business analysis.

Empower your clinic with
secure data ownership + full
regulatory compliance.

Data Security

Expert onboarding curriculum
supported by wide-ranging
help manuals.

Onboarding

Highlights at a glance

Our teams and services

The development of your workplace

Engineering
Engineering
R+D
R + D
Compliance
Compliance + Consulting
Deployment
Deployment
Support
24/7 Support
Interfaces
Interfaces
Science
Science
Workflow
Workflow Analysis
SOP
SOP Compilations
Registries
Registries + Queries
Training
Training Libraries
Learning
Learning Modules

An elaborate integration

HIS | CRM
HIS CRM
HIS | CRM
  • Patient ID
  • Schedule
  • Lab
  • Consent
  • IUI / ART
  • Cryo
  • Billing
EpicCernerSalesforceDxCare
HIS Archive
HIS Archive
HIS Archive
  • Embedded Report
  • Investigations
  • Trt. Outcome
  • Single / Bundled
  • Sensitivity tags
DICOM
DICOM
DICOM
  • Ultrasound
  • Images
  • Measurements
  • Modality worklist
SamsungPhilipsGE Healthcare
Labs
Labs
Labs
  • Referral
  • Analyzer
  • Order
  • Result
  • AOE
  • e-Requisition
LabCorpQuest DiagnosticsNateraMedicus AIPathGroup
Patient Portal
Patient Portal
Patient Portal
  • Registration
  • Appointment request
  • Medical History
  • Instruction report
  • Lab results
  • Docs exchange
Quality Assurance
QA
Quality Assurance
  • Key performance indicators
Query Builder
Query Builder
Query Builder
  • Database variables
  • Export function
Registries
Registries
Registries
  • SART (CORS) | NASS
  • CARTR Plus (BORN)
  • HFEA (PRISM)
  • ANZARD
  • RTC W. Australia
  • ABM (GAIA)
CASA
CASA
CASA
  • Analysis
  • Motility
  • Morphology
  • Parameters
  • Signature
  • Timestamp
Hamilton ThorneLensHooke
Multi-Site
Multi-Site
Multi-Site
  • Multi geographic entities
  • Data filter/site
  • Added security
  • Split patients / staff / records
Patient App
Patient App
Patient App
  • iOS – Wallet / Android
  • Instructions + meds
  • Sync phone calendar
  • Document exchange
  • Q+A chat
  • Boarding pass
Google PlayApp Store
Mail Merge
Mail Merge
Mail Merge
  • Custom Report
  • MS Word Editing
Timelapse
Timelapse
Timelapse
  • Witness
  • Embryology scores
  • Imagery
VitrolifeGenea Biomedx
Timezone
Timezone
Timezone
  • UTC / DST
  • Staff / Location offsets
MS Teams
MS Teams
MS Teams
  • Telemedicine
  • MS 365 sync
  • Web meeting invite
Microsoft Teams
Cryo
Cryo
Cryo
  • Sync storage
  • Ticketing
  • Renewal contract
Embryo OptionsTMRW
Consents
Consents
Consents
  • Patient / partner ID
  • Automated storage
EngagedMD
Witness
Witness
Witness
  • Patient ID
  • Cycle type
IMT InternationalRI Witness
Check In
Check In
Check In
  • Manual requests
  • Booked appt
  • QR-coded

Endorsed by experience

University of Vermont — Center for Rep. Medicine

USA

Quality care and lab management combined with BBS skills.

Since

2023

Location

1

Users

20

Duke Fertility Center

USA

Transition from legacy systems to BBS. Interface to Epic HIS.

Since

2020

Location

1

Users

41

Newlife IVF

Australia

A paperless clinic with all modules in use along with the patient portal, billing components and 3rd party interfaces.

Since

2019

Location

1

Users

51

ACU at Guy's and St Thomas' NHS Foundation Trust

UK

Onsite elaborate workflow analysis and patient pathways. HIS-PIMS bi-directional interfaces.

Since

2017

Location

1

Users

138

Adora Fertility (Healius)

Australia

Multiple clinics in one of the largest Australian outpatient provider. A transition to database consolidation and centralized services.

Since

2014

Location

4

Users

146

Genea

Australia

World-leading ART facility with one of the highest number of users and cycles supported by our platform.

Since

2008

Location

21+

Users

509

Johns Hopkins Fert. Center

USA

Following an elaborate selection process and HIPPA compliance, the medical and science teams at Johns Hopkins launched BBS.

Since

2006

Location

1

Users

65

Astra

Canada

An extensive network of lab information system interfaces along with expert medical care.

Since

2006

Location

5

Users

33

CHU Montpellier

France

Our French partner with multi-disciplinary deployment and interfaces ranging from HIS to national registry.

Since

2006

Location

1

Users

67

Clinique OVO

Canada

Successful partnership with extensive lab utilization, now spread to both medical and patient services.

Since

2005

Locations

5

Users

176

McGill Reproductive Center

Canada

Leading educational institution in Quebec with an elaborate curriculum of ART training using BBS for over a decade.

Since

2004

Location

1

Users

85+

Trio Fertility

Canada

First Canadian implementation at LifeQuest, later transitioned to the TRIO multi-site care.

Since

2004

Location

10+

Users

150

Stanford — Lucille Packard Hospital

USA

Our pilot system implementation. BBS underwent extensive SART-CORS validation and EPIC interface in collaboration with the entire embryology team.

Since

2002

Location

1

Users

67

Request a Demo