“Comparing apples and oranges” is a fitting metaphor for the challenge of evaluating disparate data types, workflows, or documentation standards across electronic medical records (EMRs), especially in complex fields like ART and fertility care. Here's how this analogy plays out in practice:|
Orange: General EMR |
Apple: Fertility-Specific BabySentry |
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Data Structure |
Standardized templates for vitals, labs, medications |
Custom modules for cycle tracking, stimulation protocols |
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Clinical Language |
ICD-10, SNOMED, HL7-compliant |
Fertility-specific lexicons (e.g., E2 levels, AFC, AMH) in addition to EMR HL7 + ICD 10 standards |
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Workflow Logic |
Linear, encounter-based |
Episodic, multi-phase (consultation → stimulation → retrieval…) |
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Documentation Needs |
SOAP notes, discharge summaries |
Consent forms, embryo grading, lab chain-of-custody logs |
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Compliance Focus |
General HIPAA, billing codes |
Medico-legal traceability, cross-site audit trails, HIPAA |
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Patient Engagement |
Portal for appointments, results |
Cycle calendars, medication reminders, emotional support via app + portal tools |
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Data Points |
Most variables are inherited or re-purposed for ART usage |
Native variables proper to fertility. Count = 19400+ / patient |
Medical & Genetics Software Corp.
1121 S. Meyler St.
San Pedro, CA 90731
+1 (310) 832-2223
BabySentry Ltd.
4 Pikioni Street
Limassol, Cyprus
Softcat
Marlow,
Buckinghamshire