Breast Cancer Awareness Month can mean different things to different people:
For some, it’s a trigger — 31 days in the fall of pink-ribbon reminders of a disease that forever changed them.
For others, it’s a chance to show their support for the more than 2 million women around the world who are diagnosed with the disease each year.
Understanding the goals behind the global campaign and the emotions felt by the many different people living with the disease may help you decide if and how you want to commemorate the month.
The event began in 1985 as a week-long awareness campaign by the American Cancer Society, in partnership with Imperial Chemical Industries, a British company that made tamoxifen. The campaign eventually grew into a month-long event.
In 1992, the pink ribbon came into play after Alexandra Penney, SELF magazine's Editor-in-Chief, partnered with Evelyn Lauder, Estée Lauder's Senior Corporate Vice President and a breast cancer survivor, to distribute pink ribbons after the magazine’s second annual Breast Cancer Awareness Month issue.
Other variations of the pink ribbon have emerged in recent years to raise awareness that all people with breast cancer are not the same. These include ribbons for raising awareness about metastatic breast cancer, men with breast cancer, inflammatory breast cancer, and more.
We at BabySentry, wish to spread awareness and a stronger will for life to all those affected.
#breastcancer
#pinkribbon
#cancerawareness
#willforlife
